If you want your blog posts to rank on Google, you need the right keywords. Keywords are the words or phrases people type into search engines when looking for information. Choosing the right ones is the first step to writing blog posts that get traffic.

This beginner’s guide will show you how to pick keywords for blog posts in simple, practical steps.

1. Understand What Keywords Are

Keywords are like “clues” that connect your blog to what people are searching for.

  • Example: If someone types “best restaurants in Lagos,” that phrase is a keyword.
  • When you use that keyword in your blog post, you increase your chances of showing up on Google.

Types of keywords you should know:

  • Short-tail keywords: 1–2 words, broad search (e.g., “SEO,” “blogging”).
  • Long-tail keywords: 3+ words, more specific (e.g., “how to start a blog in Nigeria”).
  • LSI keywords (related keywords): Similar phrases people also search (e.g., “blogging tips,” “start a WordPress blog”).

2. Think Like Your Audience

The first step in keyword research is to understand your readers. Ask yourself:

  • What problems are they trying to solve?
  • What questions are they asking on Google?
  • What words would they type when searching?

Example: If you run a food blog, your readers may search for:

  • “How to cook jollof rice”
  • “Easy Nigerian recipes”
  • “Best snacks for kids”

3. Use Free Keyword Research Tools

There are simple tools you can use to find the right keywords:

  • Google Keyword Planner – shows search volume and competition.
  • Ubersuggest – gives keyword ideas and traffic data.
  • AnswerThePublic – shows questions people ask about your topic.
  • Google Search Suggestions – type a word in Google and see what pops up.

Don’t just go for high-competition keywords. Start with low competition long-tail keywords that are easier to rank for.

4. Check Search Volume and Competition

A good keyword should have:

  • Decent search volume (enough people searching for it).
  • Low to medium competition (easier for new blogs to rank).

Example:

  • “SEO” – too competitive for beginners.
  • “Beginner SEO tips for Nigerian businesses” – more specific, easier to rank, still valuable.

5. Focus on Long-Tail Keywords

Long-tail keywords are easier to rank and bring in targeted readers.

  • Instead of writing about “Digital Marketing,” write about:
  • “Digital marketing for small businesses in Nigeria”
  • “Affordable digital marketing tips for startups”

These keywords attract readers who are ready to take action.

6. Look at Your Competitors

Search your keyword on Google and see what other blogs are ranking.

  • What type of content do they write?
  • How do they use keywords in their titles and headings?
  • Can you write something better or more detailed?

7. Organize Keywords into Content Ideas

Once you’ve picked your keywords, group them into topics for your blog.
Example (if your niche is fitness):

  • Keyword: “Best home workouts” → Blog idea: “10 Best Home Workouts for Beginners in Nigeria”
  • Keyword: “Healthy Nigerian meals” → Blog idea: “Easy and Healthy Nigerian Meals You Can Cook Fast”

Conclusion

Picking the right keywords for your blog posts is the foundation of SEO success. As a beginner:
– Think like your audience
– Use free tools
– Choose long-tail keywords
– Check competition
– Turn keywords into blog ideas

When you get your keywords right, you’ll create blog posts that rank on Google, attract the right audience, and grow your blog traffic.